AI Prompts
AI real estate prompts.
Ready-to-use prompts for listings, marketing, client communication and business planning — tap to copy, then fill in the blanks.
Tap Copy on any prompt, paste it into your AI assistant, and replace the [bracketed] parts with your own details.
Listings & descriptions
MLS listing description
Act as a real estate copywriter. Write a [150]-word MLS listing description for this property. Facts: [beds, baths, sqft, lot, year built, recent updates]. Top three features: [list]. Buyer: [target buyer]. Tone: [warm and professional]. Avoid clichés like 'must-see' and 'cozy', and use only the facts I've given.
Luxury rewrite
Rewrite this listing in polished, magazine-style prose that sells a lifestyle, under 180 words, without inventing any features: [paste the description].
First-time-buyer angle
Rewrite this listing to emphasize move-in-ready condition and commute, aimed at first-time buyers, around 130 words: [paste the description].
Marketing & social
Instagram education series
Act as a social media strategist. Create a 10-post Instagram series educating first-time homebuyers in [area]. For each post give a hook, three or four sentences of value, and a caption. Friendly, non-salesy tone.
Just-sold outreach email
Write a neighborhood outreach email announcing I just sold [property] for [result], mentioning I have buyers still looking in the area. Authoritative but helpful tone; end by asking if they've considered selling. Under 150 words.
Monthly newsletter
Write a short, friendly monthly newsletter for my client database, in the voice of a helpful local expert. Include a brief market update for [area] and one useful homeowner tip. Format it using only basic HTML paragraph, list and link tags (p, ul, a) with no inline styles or divs.
Client communication
Lead follow-up text
Write a short, friendly follow-up text for a [Zillow] lead who asked about [property]. Keep it low-pressure and invite them to schedule a showing.
Buyer consultation questions
Generate 10-12 buyer-consultation questions covering timeline, motivation, budget and financing, must-haves versus nice-to-haves, and any concerns about the process. Professional but conversational.
Explain the process
Explain [the closing process / contingencies / earnest money] to a first-time buyer in plain, reassuring language, under 200 words. I'll review it for accuracy before sending.
Market & business
Neighborhood guide
Act as a local real estate blogger. Write an 800-word neighborhood guide titled '[title]', covering lifestyle, transit, amenities and typical price ranges in [area], in short readable paragraphs. Note where I should verify current figures.
CMA talking points
Turn these comps and property details into clear pricing talking points for a seller consultation: [paste comps and details]. Confident but collaborative, organized into sections.
Annual business plan
Help me build a one-page annual business plan. Last year: [transactions, volume, lead sources]. Goal: [target]. Break the income goal into monthly targets, estimate transactions and leads needed at my average commission and conversion rate, and suggest a marketing-budget split by channel.
A copywriter and assistant on demand
Agents use AI to turn a fact sheet into a listing, batch social captions, and reply to leads fast — the repetitive writing that eats hours. Two rules keep it safe: only give it facts you've verified (it will confidently invent features and figures it wasn't given), and review everything for fair-housing compliance before publishing, since AI can slip into describing buyers rather than the property. See also marketing and email prompts.
FAQ
Is AI-generated listing copy fair-housing compliant?
You're responsible for compliance regardless of how the copy is written. Always review for language that describes ideal buyers or implies neighborhood demographics, and keep the focus on the property itself.
Will it invent features about my listing?
It can. Only give it facts you've verified, and fact-check every number and feature against your listing sheet before publishing.