AI Prompts
AI UX & design prompts.
Ready-to-use prompts for research, flows, copy and critique — tap to copy, then fill in the blanks.
Tap Copy on any prompt, paste it into your AI assistant, and replace the [bracketed] parts with your own details.
Research & personas
Build a persona
Create a concise UX persona for [product] based on this input: [paste research or notes]. Include goals, frustrations, context of use, and a memorable one-line summary. Keep it grounded in the input, not invented.
Journey map
Map the user journey for [task or goal] across stages. For each stage, note what the user is doing, thinking and feeling, plus pain points and opportunities.
Research plan
Draft a lightweight UX research plan to answer '[research question]': method, who to recruit, how many, the key questions to ask, and what a good outcome looks like.
Flows & IA
User flow
Outline the primary user flow for [task] step by step, including decision points, edge cases, and error or empty states. Note where friction is likely.
Information architecture
Propose an information architecture (top-level navigation and groupings) for [product or site] with these pages or features: [list them]. Explain the grouping logic.
Card-sort themes
Here are items users grouped in a card sort: [paste them]. Suggest the most intuitive categories and labels, and flag any items that don't fit cleanly.
Copy & microcopy
Microcopy options
Write clear, friendly microcopy for [element, e.g. an empty state / an error / an onboarding tooltip] in [context]. Give two or three options: plain language, active voice, no jargon.
Label and button pass
Review these UI labels and buttons for clarity and consistency and suggest better wording where needed: [paste them]. Keep them action-oriented and consistent.
Rewrite error messages
Rewrite these error messages to explain what went wrong and how to fix it, in the product's voice, without blame or vague apologies: [paste them].
Critique & testing
Heuristic review
Act as a UX reviewer. Evaluate this screen or flow against usability heuristics (visibility, feedback, error prevention, consistency and so on) and list issues by severity with a suggested fix for each: [describe or paste it].
Usability test script
Write a usability test script for [task] with a scenario, three or four realistic tasks, and non-leading follow-up questions. Include a think-aloud reminder.
Accessibility check
Review this UI for likely accessibility issues (contrast, focus order, labels, tap targets, alt text) and suggest fixes: [describe the UI].
Think through the experience faster
These prompts help with the thinking parts of design — personas grounded in real research, user flows, information architecture, sharp microcopy, and heuristic critiques. Keep the model anchored to your actual inputs so personas and journeys don't drift into invention. See also the product management and Midjourney prompts.
FAQ
Will AI personas be accurate?
Only if you base them on real input. Paste your research or notes and tell it to stay grounded in that, rather than inventing traits, or the persona will be generic.
Can it critique my design?
Yes — the heuristic-review prompt evaluates a screen or flow against usability principles and lists issues by severity. It's a useful first pass before real user testing, not a replacement for it.